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093 – What Authors Can Learn from Bad Super Bowl Ads

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Intro Paragraph:

Expensive, but the REACH is unparalleled.

1967 the cost was $42,000 for a 30. Today 5 million  

Spending that kind of money means you have to create a great ad

 

Talking Points:

  • Seahawks

     

  • One of the biggest TV shows in the world

     

  • If you have the money, it combats the fragmentation of media like nothing else

     

  • It’s LIVE TV, that even millennials will watch
  • Humor sells- Doritos
  • Going for the heart sells- Ram Trucks Farmer spot. Mean Joe Green and coke a million years ago.
  • Getting the audience involved sells- Doritos again! Users
  • What sells and doesn’t sell
    1. Spots that don’t feature the product: Greatest Super Bowl ads of all time. Christian Science Monitor http://www.csmonitor.com/Business/2013/0130/Five-greatest-Super-Bowl-ads-of-all-time-video/Cat-Herders-EDS-2000
    2. GEICO
    3. Old Spice- Your Man Could Smell Like … https://www.youtube.com/watch?v=owGykVbfgUE

When thinking about your newsletters, blog posts, FB, Twitter, etc., you’re not spending 5 million dollars, but there is a cost, so spend your creative dollars wisely.

Sponsor:

The Five Year Plan to Becoming a Bestselling Author

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One Response to 093 – What Authors Can Learn from Bad Super Bowl Ads

  1. www.loscuentos.net February 17, 2017 at 10:02 am #

    Dies dient in erster Linie dazu, den Verwaltungsaufwand so gering wie moglich zu halten. Vorausgesetzt naturlich immer,
    dass Sie auf einen fallenden Wert gesetzt haben. Und ich hoffe, dass jeder, welcher diesen Text liest, dieselben Fehler begeht oder bereits begangen hat.

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