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052 – To Book Trailer, or Not Book Trailer … that is the question

Podcast: Play in new window | Download (Duration: 22:13 — 20.4MB) Book trailers are an interesting animal. Some people swear by them and claim they’re an extremely effective marketing tool, some say they’re a waste of time and money. Listener question from Elizabeth Jane Kitchens author of  The Beast’s Enchantress “What’s your opinion of book […]

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050 – Q&A Extravaganza #3

Podcast: Play in new window | Download (0.0KB) This is our 50th episode, and to celebrate we are throw yet another Q&A extravaganza. Questions: Sarena Masco What advice would you give to someone who is in the process of creating two identifying brands for separate fields? For example, one brand would be as a fantasy […]

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049 – How to Use Crowdfunding to Fund Your Next Book Advance

Podcast: Play in new window | Download (Duration: 22:34 — 20.7MB) In this episode we are going to talk about how independent authors can use crowdfunding to promote and pay for their next book. What is crowdfunding? Mary DeMuth’s Story Marci Seither’s Story The Adventures of Pearley Monroe.” Benefits of Crowdfunding: Get money now, deliver […]

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045 – Five Keys to Working with Book Stores, Before You’re Published and After

Podcast: Play in new window | Download (Duration: 17:40 — 32.4MB) Some say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and techniques. In this episode, we cover five keys to getting the attention of physical, walk-in bookstores. Subscribe

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044 – Writing for Your Website – How To Craft Pages That Readers Actually Want to Read

Podcast: Play in new window | Download (Duration: 21:31 — 39.5MB) Since you only have 7 seconds to convince the average visitor to stay on your website, your content must be good enough to capture and hold their attention. In this episode we explore how to write a webpage that people will give their scarce time to read. Show […]

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043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

Podcast: Play in new window | Download (Duration: 16:00 — 29.4MB) In this episode, we once again return to branding, often one of the most confusing topics under the umbrella of marketing, to look at the the third step of creating a breakthrough author brand. Links: Dove Real Beauty Sketches Novelmarketing.com/26       Subscribe

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