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041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror


Branding is often one of the most confusing topics under the umbrella of marketing. In this episode, we look at the the first step of creating a breakthrough author brand.

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10 Responses to 041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror

  1. Melissa Clare August 12, 2014 at 5:51 pm #

    This podcast was flat out fantastic. I work in marketing and I STILL found so much of use here, things that are specific to authors trying to figure things out. Thanks so much, I’m really looking forward to part 2.

  2. christopher carr August 13, 2014 at 8:11 am #

    Really enjoyed the podcast. I look forward to the next.

  3. Carrie Lynn Lewis August 13, 2014 at 5:14 pm #

    A great job, as usual. I’ve never thought much about branding beyond the genres in which I write. But you’ve given me some things to do. I admit, the idea of asking other people what they think of when they think of me is about the scariest thing I’ve ever considered doing, but I’m going to do it.

    Where can I find a basic worksheet to help me through the rest of the process. You mentioned a questionnaire. Is that part of the paid consultations only?

  4. Darren Sapp August 14, 2014 at 12:11 pm #

    I’m choosing literary rock star as my brand. Thank you, boys, of giving me that one. :-p

  5. Derinda Babcock August 14, 2014 at 6:13 pm #

    Thanks for doing this. It was interesting and helpful. Looking forward to the next episodes.

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