Some people say contests are a tremendous marketing tool, some say

they’re a waste of time … we’re going to explore the pros and cons of contests … let me ask

you, Thomas …

Talking Points:

  • Pros if you’re unpublished
  • Feedback
  • Learning how to handle negative feedback/critique
  • Many editors and agents take notice if you place in a contest
  • Possible inclusion in a magazine
  • See how you compare to other authors in your genre
  • Deadlines

Pros if you’re published:

  • If it’s a prestigious award, it can gain you new readers
  • It gives you more clout with editors and agents and interviewers
    • Example, the RT Book Reviews inspirational book of the year
    • The Christy Award
  • Tax deductible biz expense—it’s a marketing tool
  • Excuse for a advertising boost.
  • Recognition from your peers.
  • Sticker for book cover.

Cons if you’re unpublished

  • Feedback
  • Cost $25 ­ $50
  • Choosing the right contest
    • Check out the judges as much as you can
    • Who has won in the past?
    • Who is sponsoring the contest? What are their credentials?
    • Susan May Warren’s contest Frasier Awards
  • Scam contests
  • You’re not ready
  • You focus on the first three chapters or first 15 pages
  • Everything takes time

Cons if you’re published

  • Cost $25 ­ $50, plus the cost of books and shipping
  • You don’t know why you’re entering a contest
  • Awards don’t impress that many readers
  • Everything takes time

Become an Insider

Get new Novel Marketing episodes delivered to your inbox as well as exclusive insider only info.

You have Successfully Subscribed!

Pin It on Pinterest

Share This