In this episode, we’re going to talk about how to re-launch your old novels. Yes! There is still life, and money, potentially a LOT of money in that story you wrote long ago. Joining us is bestselling author Chris Fox, author of Relaunch Your Novel: Breathe Life Into Your Backlist.

Episode Outline:

  • Why should someone consider re-launching their book?
    1. It can be brand new in Amazon’s eyes.
  • You talk in your book, Relaunch Your Novel: Breathe Life Into Your Backlist (Affiliate Link) about the different levels of re-launch, can you give us an overview of that?
    1. Should I relaunch?
    2. How much time and resources do I have?
  • Back cover copy
    1. You have four words to hook them …
    2. Test through advertising

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Inspector Cassandra McCarthy never thought she’d be raising her two daughters alone, but her husband’s unexpected death forced her to find a career. Now working beside a retired Special Operations soldier and veteran fireman, she serves her small North Carolina town, protecting them from hazards they don’t understand. She loves what she does and trusts God to provide—until a hurricane and a series of unexplained fires hits too close to home. What will it cost Cassandra to protect the citizens of Silver Heights?

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More Questions

  • Tell us about some successful book launches you’ve seen.
    1. Bill the Vampire  (affiliate link) –  successful series, but poor covers. Made 130k, so the author was scared of touching it. Rebranded it … 3x the income. Light edit, then branded covers and FB ads.
  • Jim: What kind of book is a good candidate for a book relaunch? And which kind of books aren’t?
    1. Look for themes, genres, did they sell well?
    2. If not series … samples in the first book of the second book, third …
  • What mistakes do authors make relaunching their books?
    1. They don’t prepare … they do the work, but don’t research it ahead of time. Don’t change the cover. Don’t rewrite the bcc. ASK people for input.
  • How do you test your cover on Facebook?
    1. Before getting that new cover, see what’s currently selling … what are the covers like in your genre?
    2. Shoot an email to your readers and ask them what a potential cover could be. Take those ideas, and send that out, or test it with your FB folks.
    3. THEN go to a website like DeviantArt.com and find an artist who can make you a cover.
    4. Then create FB ads, strong text and plug in different audiences and see who clicks on those ads. You’ll see higher or lower cost per clicks … which will tell you what cover is pulling.
  • Where can our listeners find out more about you?
    1. Chrisfoxwrites.com

 

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