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068 – Where to Spend Your Marketing Money

Podcast: Play in new window | Download (Duration: 26:00 — 47.6MB)Subscribe: iTunes | Android | RSSToday we are answering a listener question from Name Erica Borgerson Website http://www.LazyGirlGuides.com Book Title The Lazy Girl Guide to Healthy Eating & The Lazy Girl Guide to Fitness Question So, since you don’t really recommend spending money doing a […]

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044 – Writing for Your Website – How To Craft Pages That Readers Actually Want to Read

Podcast: Play in new window | Download (Duration: 21:31 — 39.5MB)Subscribe: iTunes | Android | RSSSince you only have 7 seconds to convince the average visitor to stay on your website, your content must be good enough to capture and hold their attention. In this episode we explore how to write a webpage that people will give their scarce […]

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043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

Podcast: Play in new window | Download (Duration: 16:00 — 29.4MB)Subscribe: iTunes | Android | RSSIn this episode, we once again return to branding, often one of the most confusing topics under the umbrella of marketing, to look at the the third step of creating a breakthrough author brand. Links: Dove Real Beauty Sketches Novelmarketing.com/26     […]

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040 – 40th Episode Q&A Extravaganza

Podcast: Play in new window | Download (Duration: 16:06 — 29.6MB)Subscribe: iTunes | Android | RSSIn this episode we answer questions from listeners like you. If you would like to ask a question for a future Q&A episode click here. Question 1 “I was recently divorced and remarried and now I have a new last name. […]

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035 – The Upside and Downside of Free Books

Podcast: Play in new window | Download (Duration: 18:09 — 20.9MB)Subscribe: iTunes | Android | RSSIs free a dirty word? Should you give your book away? In this episode, we talk about these questions and more. Talking points: Intro: Free isn’t a dirty word, but it’s not the cure for every marketing problem The Upside of Free […]

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