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098 – 7 Tips for Best Selling Author Portraits

Podcast: Play in new window | Download (Duration: 23:54 — 21.9MB)Subscribe: iTunes | Android | RSSWhy your Author Portrait is important. Americans put a lot of importance on how someone looks. A bad portrait can ruin a good book cover. It is not about being objectively pretty. It is about having a good photo. We […]

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086 – How to Pick Your Genre

Podcast: Play in new window | Download (Duration: 24:09 — 11.1MB)Subscribe: iTunes | Android | RSSIn this episode, we are going to talk about how to choose your genre When You Don’t Want to Choose John Grisham Stephen King Pen names Hedgehog Principle Passions Skills Need$ Passion Tests Movie Test – What kinds of movies […]

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078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

Podcast: Play in new window | Download (Duration: 23:50 — 27.3MB)Subscribe: iTunes | Android | RSSYour Celebrity Fabio Story Publisher Avon Books estimated his image increased sales by as much as 33% when he appeared on the cover with a woman; 45% when he appeared alone. Each photo session would get Fabio in about 16 […]

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069 – How to Stand Out When Your Name Fits In

Podcast: Play in new window | Download (Duration: 16:21 — 29.9MB)Subscribe: iTunes | Android | RSSQuestion from Samantha Johnson Book Title The Beginner’s Guide to Vegetable Gardening How do you stand out when your name fits in? When your name is something super-common, it’s next to impossible to find unique domain addresses, and Google Alerts […]

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058 – Powerful Marketing Lessons from Taylor Swift

Podcast: Play in new window | Download (Duration: 26:15 — 24.1MB)Subscribe: iTunes | Android | RSSShow Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart partnerships […]

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