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Tag Archives | Branding

086 – How to Pick Your Genre

Podcast: Play in new window | Download (Duration: 24:09 — 11.1MB)Subscribe: iTunes | Android | RSSIn this episode, we are going to talk about how to choose your genre When You Don’t Want to Choose John Grisham Stephen King Pen names Hedgehog Principle Passions Skills Need$ Passion Tests Movie Test – What kinds of movies […]

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078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

Podcast: Play in new window | Download (Duration: 23:50 — 27.3MB)Subscribe: iTunes | Android | RSSYour Celebrity Fabio Story Publisher Avon Books estimated his image increased sales by as much as 33% when he appeared on the cover with a woman; 45% when he appeared alone. Each photo session would get Fabio in about 16 […]

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069 – How to Stand Out When Your Name Fits In

Podcast: Play in new window | Download (Duration: 16:21 — 29.9MB)Subscribe: iTunes | Android | RSSQuestion from Samantha Johnson Book Title The Beginner’s Guide to Vegetable Gardening How do you stand out when your name fits in? When your name is something super-common, it’s next to impossible to find unique domain addresses, and Google Alerts […]

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058 – Powerful Marketing Lessons from Taylor Swift

Podcast: Play in new window | Download (Duration: 26:15 — 24.1MB)Subscribe: iTunes | Android | RSSShow Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart partnerships […]

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044 – Writing for Your Website – How To Craft Pages That Readers Actually Want to Read

Podcast: Play in new window | Download (Duration: 21:31 — 39.5MB)Subscribe: iTunes | Android | RSSSince you only have 7 seconds to convince the average visitor to stay on your website, your content must be good enough to capture and hold their attention. In this episode we explore how to write a webpage that people will give their scarce […]

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043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

Podcast: Play in new window | Download (Duration: 16:00 — 29.4MB)Subscribe: iTunes | Android | RSSIn this episode, we once again return to branding, often one of the most confusing topics under the umbrella of marketing, to look at the the third step of creating a breakthrough author brand. Links: Dove Real Beauty Sketches Novelmarketing.com/26     […]

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