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045 – Five Keys to Working with Book Stores, Before You’re Published and After

Podcast: Play in new window | Download (Duration: 17:40 — 32.4MB)Subscribe: iTunes | Android | RSSSome say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and techniques. In this episode, we cover five keys to getting the attention of physical, walk-in bookstores. Subscribe

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043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

Podcast: Play in new window | Download (Duration: 16:00 — 29.4MB)Subscribe: iTunes | Android | RSSIn this episode, we once again return to branding, often one of the most confusing topics under the umbrella of marketing, to look at the the third step of creating a breakthrough author brand. Links: Dove Real Beauty Sketches     […]

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035 – The Upside and Downside of Free Books

Podcast: Play in new window | Download (Duration: 18:09 — 20.9MB)Subscribe: iTunes | Android | RSSIs free a dirty word? Should you give your book away? In this episode, we talk about these questions and more. Talking points: Intro: Free isn’t a dirty word, but it’s not the cure for every marketing problem The Upside of Free […]

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