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Tag Archives | Book Promotion

055 – Finding Readers Through a Book Scavenger Hunts With Robin Lee Hatcher

Podcast: Play in new window | Download (Duration: 24:52 — 22.8MB)Subscribe: Apple Podcasts | Android | RSSRobin is the best-selling and award winning novelist of seventy books. Seventy! As you can imagine, she doesn’t hurt for publishers wanting to partner with her. She started in the general market and wrote for publishers such as Leisure […]

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048 – The Right Way and the Wrong Way to Sign Books

Podcast: Play in new window | Download (Duration: 13:37 — 25.0MB)Subscribe: Apple Podcasts | Android | RSSBook signings are likely the most personal connection you’ll have with a reader. Because of that, it’s an important opportunity that could either leave the reader with a memorable experience, or could alienate a new friend. In this episode, we […]

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045 – Five Keys to Working with Book Stores, Before You’re Published and After

Podcast: Play in new window | Download (Duration: 17:40 — 32.4MB)Subscribe: Apple Podcasts | Android | RSSSome say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and techniques. In this episode, we cover five keys to getting the attention of physical, walk-in bookstores. Subscribe

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043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

Podcast: Play in new window | Download (Duration: 16:00 — 29.4MB)Subscribe: Apple Podcasts | Android | RSSIn this episode, we once again return to branding, often one of the most confusing topics under the umbrella of marketing, to look at the the third step of creating a breakthrough author brand. Links: Dove Real Beauty Sketches Novelmarketing.com/26   […]

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035 – The Upside and Downside of Free Books

Podcast: Play in new window | Download (Duration: 18:09 — 20.9MB)Subscribe: Apple Podcasts | Android | RSSIs free a dirty word? Should you give your book away? In this episode, we talk about these questions and more. Talking points: Intro: Free isn’t a dirty word, but it’s not the cure for every marketing problem The Upside of […]

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027 – How to Create an Elevator Pitch So Good That People will Stop the Elevator to Hear More

Podcast: Play in new window | Download (Duration: 18:23 — 16.9MB)Subscribe: Apple Podcasts | Android | RSSIn this episode we’re going to talk about the legendary elevator pitch … and how to create one that does exactly what an elevator pitch should do. Talking Points: What is an elevator pitch? Sentence – High concept, the […]

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