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Tag Archives | Book Promotion

055 – Finding Readers Through a Book Scavenger Hunts With Robin Lee Hatcher

Podcast: Play in new window | Download (Duration: 24:52 — 22.8MB)Subscribe: iTunes | Android | RSSRobin is the best-selling and award winning novelist of seventy books. Seventy! As you can imagine, she doesn’t hurt for publishers wanting to partner with her. She started in the general market and wrote for publishers such as Leisure Books, […]

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048 – The Right Way and the Wrong Way to Sign Books

Podcast: Play in new window | Download (Duration: 13:37 — 25.0MB)Subscribe: iTunes | Android | RSSBook signings are likely the most personal connection you’ll have with a reader. Because of that, it’s an important opportunity that could either leave the reader with a memorable experience, or could alienate a new friend. In this episode, we discuss […]

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045 – Five Keys to Working with Book Stores, Before You’re Published and After

Podcast: Play in new window | Download (Duration: 17:40 — 32.4MB)Subscribe: iTunes | Android | RSSSome say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and techniques. In this episode, we cover five keys to getting the attention of physical, walk-in bookstores. Subscribe

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043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

Podcast: Play in new window | Download (Duration: 16:00 — 29.4MB)Subscribe: iTunes | Android | RSSIn this episode, we once again return to branding, often one of the most confusing topics under the umbrella of marketing, to look at the the third step of creating a breakthrough author brand. Links: Dove Real Beauty Sketches Novelmarketing.com/26     […]

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035 – The Upside and Downside of Free Books

Podcast: Play in new window | Download (Duration: 18:09 — 20.9MB)Subscribe: iTunes | Android | RSSIs free a dirty word? Should you give your book away? In this episode, we talk about these questions and more. Talking points: Intro: Free isn’t a dirty word, but it’s not the cure for every marketing problem The Upside of Free […]

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027 – How to Create an Elevator Pitch So Good That People will Stop the Elevator to Hear More

Podcast: Play in new window | Download (Duration: 18:23 — 16.9MB)Subscribe: iTunes | Android | RSSIn this episode we’re going to talk about the legendary elevator pitch … and how to create one that does exactly what an elevator pitch should do. Talking Points: What is an elevator pitch? Sentence – High concept, the hook […]

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012 – An Introduction to GoodReads Marketing for Authors

Podcast: Play in new window | Download (Duration: 17:59 — 16.5MB)Subscribe: iTunes | Android | RSSIn this podcast episode we talk with Randy Ingermanson about how to use GoodReads to promote your book and connect with readers. Show Notes: Top Marketing Books for Authors (Thomas’ Votes) Tope Marketing Books for Authors GoodReads List AdvancedFictionWriting.com   […]

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