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070 — Q&A Lightning Round

Podcast: Play in new window | Download (Duration: 17:07 — 19.7MB)Subscribe: iTunes | Android | RSSDenica McCall, author of Flowers in the Darkness Question: While I do write novels, I have just put out a poetry book(my first published book). The book is partly being used to raise funds for a local organization fighting human […]

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048 – The Right Way and the Wrong Way to Sign Books

Podcast: Play in new window | Download (Duration: 13:37 — 25.0MB)Subscribe: iTunes | Android | RSSBook signings are likely the most personal connection you’ll have with a reader. Because of that, it’s an important opportunity that could either leave the reader with a memorable experience, or could alienate a new friend. In this episode, we discuss […]

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043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

Podcast: Play in new window | Download (Duration: 16:00 — 29.4MB)Subscribe: iTunes | Android | RSSIn this episode, we once again return to branding, often one of the most confusing topics under the umbrella of marketing, to look at the the third step of creating a breakthrough author brand. Links: Dove Real Beauty Sketches     […]

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035 – The Upside and Downside of Free Books

Podcast: Play in new window | Download (Duration: 18:09 — 20.9MB)Subscribe: iTunes | Android | RSSIs free a dirty word? Should you give your book away? In this episode, we talk about these questions and more. Talking points: Intro: Free isn’t a dirty word, but it’s not the cure for every marketing problem The Upside of Free […]

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