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058 – Powerful Marketing Lessons from Taylor Swift

Podcast: Play in new window | Download (Duration: 26:15 — 24.1MB)Subscribe: iTunes | Android | RSSShow Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart partnerships […]

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037 – Trolls, Haters and Critics Oh My – How to Handle Negative Feedback as an Author

Podcast: Play in new window | Download (Duration: 20:36 — 37.8MB)Subscribe: iTunes | Android | RSSIn this episode, we talk about a cold reality of being a writer: there will be people who end up hating you and what you write. They’ll post false reviews, stir up untrue controversy, and try to systematically take you down. So what […]

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022 – 12 Ways to Get More Facebook Fans

Podcast: Play in new window | Download (Duration: 19:34 — 18.0MB)Subscribe: iTunes | Android | RSSIn this episode we are going to talk about Facebook. And more specifically, how to get more Facebook fans. Why Facebook is still important: Still the biggest social network (after email) Publishers pay attention to Facebook, particularly your PTAT score. […]

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012 – An Introduction to GoodReads Marketing for Authors

Podcast: Play in new window | Download (Duration: 17:59 — 16.5MB)Subscribe: iTunes | Android | RSSIn this podcast episode we talk with Randy Ingermanson about how to use GoodReads to promote your book and connect with readers. Show Notes: Top Marketing Books for Authors (Thomas’ Votes) Tope Marketing Books for Authors GoodReads List   […]

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