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098 – 7 Tips for Best Selling Author Portraits

Podcast: Play in new window | Download (Duration: 23:54 — 21.9MB)Subscribe: Apple Podcasts | Android | RSSWhy your Author Portrait is important. Americans put a lot of importance on how someone looks. A bad portrait can ruin a good book cover. It is not about being objectively pretty. It is about having a good photo. […]

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086 – How to Pick Your Genre

Podcast: Play in new window | Download (Duration: 24:09 — 11.1MB)Subscribe: Apple Podcasts | Android | RSSIn this episode, we are going to talk about how to choose your genre When You Don’t Want to Choose John Grisham Stephen King Pen names Hedgehog Principle Passions Skills Need$ Passion Tests Movie Test – What kinds of […]

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078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

Podcast: Play in new window | Download (Duration: 23:50 — 27.3MB)Subscribe: Apple Podcasts | Android | RSSYour Celebrity Fabio Story Publisher Avon Books estimated his image increased sales by as much as 33% when he appeared on the cover with a woman; 45% when he appeared alone. Each photo session would get Fabio in about […]

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069 – How to Stand Out When Your Name Fits In

Podcast: Play in new window | Download (Duration: 16:21 — 29.9MB)Subscribe: Apple Podcasts | Android | RSSQuestion from Samantha Johnson Book Title The Beginner’s Guide to Vegetable Gardening How do you stand out when your name fits in? When your name is something super-common, it’s next to impossible to find unique domain addresses, and Google […]

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068 – Where to Spend Your Marketing Money

Podcast: Play in new window | Download (Duration: 26:00 — 47.6MB)Subscribe: Apple Podcasts | Android | RSSToday we are answering a listener question from Name Erica Borgerson Website http://www.LazyGirlGuides.com Book Title The Lazy Girl Guide to Healthy Eating & The Lazy Girl Guide to Fitness Question So, since you don’t really recommend spending money doing […]

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043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

Podcast: Play in new window | Download (Duration: 16:00 — 29.4MB)Subscribe: Apple Podcasts | Android | RSSIn this episode, we once again return to branding, often one of the most confusing topics under the umbrella of marketing, to look at the the third step of creating a breakthrough author brand. Links: Dove Real Beauty Sketches Novelmarketing.com/26   […]

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